@font-face{font-family:"Nunito";font-weight:900;font-display:swap;src:url(/assets/fonts/nunito-latin-900-normal.woff2) format("woff2");unicode-range:U+0000-00FF,U+2000-206F,U+2190-2193,U+20AC}
@font-face{font-family:"Nunito";font-weight:900;font-display:swap;src:url(/assets/fonts/nunito-latin-ext-900-normal.woff2) format("woff2");unicode-range:U+0100-024F}
@font-face{font-family:"Nunito";font-weight:800;font-display:swap;src:url(/assets/fonts/nunito-latin-800-normal.woff2) format("woff2");unicode-range:U+0000-00FF,U+2000-206F,U+2190-2193,U+20AC}
@font-face{font-family:"Instrument Sans";font-weight:400;font-display:swap;src:url(/assets/fonts/instrument-sans-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"Instrument Sans";font-weight:500;font-display:swap;src:url(/assets/fonts/instrument-sans-latin-500-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Mono";font-weight:400;font-display:swap;src:url(/assets/fonts/ibm-plex-mono-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"IBM Plex Mono";font-weight:500;font-display:swap;src:url(/assets/fonts/ibm-plex-mono-latin-500-normal.woff2) format("woff2")}

/* megaphōn. — manifiesto visual.
   Una sola columna, secciones a pantalla casi completa, mucho vacío.
   Paleta: blanco (base) · magenta (OOH, acentos) · verde (encuestas, acentos) · tinta (War Room). */
:root{
  --white:#fff; --ink:#121116; --ink-2:#55525c; --line:#ebe7ea;
  --magenta:#dd0258; --magenta-deep:#b8004a; --teal:#01ca95; --teal-deep:#00a87b;
  --display:"Nunito","Arial Rounded MT Bold","Helvetica Neue",Arial,sans-serif;
  --body:"Instrument Sans","Helvetica Neue",Arial,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --max:1320px; --g:clamp(20px,4.5vw,56px);
  --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box}
html{overflow-x:clip;scroll-behavior:smooth;-webkit-text-size-adjust:100%;scroll-padding-top:72px}
body{margin:0;background:var(--white);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:clip}
svg{display:block;max-width:100%}
a{color:inherit}
:focus-visible{outline:3px solid var(--teal);outline-offset:3px}
.wrap{max-width:var(--max);margin:0 auto;padding-inline:var(--g)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:8px 12px;z-index:100}.skip:focus{left:8px}

/* tipografía */
.big{font-family:var(--display);font-weight:900;text-transform:uppercase;letter-spacing:-.03em;line-height:.9;margin:0;text-wrap:balance}
.xl{font-size:clamp(46px,9.6vw,150px)}
.xxl{font-size:clamp(64px,15vw,240px);line-height:.84}
.lbl{font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;font-weight:500}
.sub{font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);margin:0}
.m{color:var(--magenta)} .t{color:var(--teal)}
.num{font-family:var(--mono);font-size:12px;letter-spacing:.12em;color:var(--ink-2)}

/* botones */
.btn{display:inline-flex;align-items:center;gap:12px;font-family:var(--display);font-weight:900;font-size:15px;letter-spacing:.06em;text-transform:uppercase;text-decoration:none;padding:16px 26px;border-radius:999px;background:var(--magenta);color:#fff;border:0;cursor:pointer;transition:background .2s,transform .2s var(--ease)}
.btn:hover{background:var(--magenta-deep)}
.btn .ar{display:inline-block;transition:transform .25s var(--ease)}
.btn:hover .ar{transform:translateX(5px)}
.btn.sm{padding:11px 18px;font-size:13px}
.btn.white{background:#fff;color:var(--magenta)} .btn.white:hover{background:var(--ink);color:#fff}
.btn.line{background:transparent;color:#fff;box-shadow:inset 0 0 0 2px #fff} .btn.line:hover{background:#fff;color:var(--ink)}

/* header */
.hdr{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.94);backdrop-filter:saturate(1.4) blur(8px);-webkit-backdrop-filter:saturate(1.4) blur(8px)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;height:72px}
.brand{display:inline-flex;align-items:center;gap:9px;text-decoration:none}
.brand .ic{height:34px;width:auto}.brand .wm{height:24px;width:auto}
.nav{display:flex;align-items:center;gap:clamp(16px,2.2vw,34px)}
.nav a.l{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;text-decoration:none;font-weight:500;position:relative;padding:6px 0}
.nav a.l::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--magenta);transform:scaleX(0);transform-origin:left;transition:transform .25s var(--ease)}
.nav a.l:hover::after,.nav a.l[aria-current]::after{transform:scaleX(1)}
.burger{display:none;width:44px;height:44px;border:0;background:none;cursor:pointer;padding:10px;margin-right:-10px}
.burger span{display:block;height:2.5px;background:var(--ink);border-radius:2px;margin:5px 0;transition:transform .25s,opacity .2s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}
@media (max-width:1000px){
  .burger{display:block}
  .nav{position:fixed;inset:72px 0 0 0;background:#fff;flex-direction:column;align-items:flex-start;justify-content:flex-start;gap:0;padding:24px var(--g);opacity:0;visibility:hidden;transition:opacity .25s,visibility .25s}
  .nav.open{opacity:1;visibility:visible}
  .nav a.l{font-family:var(--display);font-weight:900;font-size:clamp(30px,8vw,44px);letter-spacing:-.02em;padding:12px 0;width:100%;border-bottom:1px solid var(--line)}
  .nav a.l::after{display:none}
  .nav .btn{margin-top:28px}
}

/* secciones */
.sec{position:relative;padding-block:clamp(96px,14vw,190px)}
.tag{display:flex;align-items:center;gap:14px;margin-bottom:clamp(28px,4vw,48px)}
.tag::after{content:"";height:2px;width:40px;background:currentColor;opacity:.35}

/* HERO */
.hero{min-height:calc(100svh - 72px);display:flex;flex-direction:column;justify-content:center;padding-block:40px 28px;position:relative;overflow:hidden}
.hero .wrap{position:relative;z-index:1;width:100%}
.hero h1{font-size:clamp(44px,8.4vw,132px)}
.hero h1 .l2{display:block;color:var(--magenta)}
.hero .row{display:flex;align-items:center;justify-content:space-between;gap:28px;flex-wrap:wrap}
.hero .claim{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:clamp(16px,1.7vw,22px);letter-spacing:.02em;margin:clamp(26px,3.5vw,44px) 0 12px;display:inline-block;border-bottom:4px solid var(--teal);padding-bottom:4px}
.hero .sub{margin-top:10px}
.scroll{position:absolute;left:50%;bottom:22px;transform:translateX(-50%);font-family:var(--mono);font-size:11.5px;letter-spacing:.2em;text-decoration:none;color:var(--ink-2);z-index:1}
.scroll span{display:inline-block;animation:bob 2.4s ease-in-out infinite}
@keyframes bob{50%{transform:translateY(5px)}}
.wave{flex:1 1 380px;max-width:640px;min-width:0;height:auto;pointer-events:none;margin-right:calc(var(--g)*-1)}
.wave .ring{transform-origin:118px 150px;animation:ring 4.8s ease-out infinite;opacity:0}
.wave .ring:nth-of-type(2){animation-delay:1.6s}.wave .ring:nth-of-type(3){animation-delay:3.2s}
@keyframes ring{0%{opacity:0;transform:scale(.55)}20%{opacity:.9}100%{opacity:0;transform:scale(1.35)}}
.wave .sine{animation:drift 9s linear infinite}
@keyframes drift{to{transform:translateX(-120px)}}
.paused .ring,.paused .sine{animation-play-state:paused}
@media (max-width:760px){.wave{flex-basis:100%;margin-top:6px}}

/* 01 WAR ROOM */
.war{background:var(--ink);color:#fff;overflow:hidden}
.war::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.055) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.055) 1px,transparent 1px);background-size:56px 56px;mask-image:radial-gradient(ellipse at 70% 40%,#000 20%,transparent 75%);-webkit-mask-image:radial-gradient(ellipse at 70% 40%,#000 20%,transparent 75%)}
.war .wrap{position:relative;display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:clamp(40px,6vw,96px);align-items:center}
.war .tag{color:var(--teal)}
.war h2 .n{color:var(--magenta)}
.war h2{font-size:clamp(100px,19vw,290px);line-height:.8}
.war .lines{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:clamp(22px,2.6vw,36px);line-height:1.1;margin:28px 0 36px;letter-spacing:-.01em}
.war .lines span{display:block}
.war .lines span:nth-child(2){color:rgba(255,255,255,.7)}.war .lines span:nth-child(3){color:rgba(255,255,255,.45)}
.screen{border:1px solid rgba(255,255,255,.14);border-radius:18px;padding:clamp(20px,2.4vw,30px);background:rgba(255,255,255,.03);font-family:var(--mono)}
.screen .hd{display:flex;justify-content:space-between;align-items:center;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:rgba(255,255,255,.6);margin-bottom:22px}
.live{display:inline-flex;align-items:center;gap:8px;color:var(--teal)}
.live::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--teal);animation:blink 1.8s infinite}
@keyframes blink{50%{opacity:.25}}
.kpis{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:rgba(255,255,255,.12);border-radius:10px;overflow:hidden;margin-bottom:24px}
.kpis div{background:var(--ink);padding:16px 18px}
.kpis b{display:block;font-family:var(--display);font-weight:900;font-size:clamp(40px,4.6vw,64px);line-height:.95;color:#fff;letter-spacing:-.02em}
.kpis span{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.55)}
.bars{display:grid;gap:11px}
.bar{display:grid;grid-template-columns:86px 1fr 52px;gap:12px;align-items:center;font-size:12.5px}
.bar .tr{height:10px;background:rgba(255,255,255,.08);border-radius:5px;overflow:hidden}
.bar .f{height:100%;width:0;background:rgba(255,255,255,.55);border-radius:5px;transition:width 1.1s var(--ease)}
.bar.top .f{background:var(--magenta)}
.bar .v{text-align:right;color:#fff}
.screen .note{font-size:11px;color:rgba(255,255,255,.5);margin:18px 0 0;line-height:1.5}
@media (max-width:900px){.war .wrap{grid-template-columns:minmax(0,1fr)}}

/* 02 OOH */
.ooh{background:var(--magenta);color:#fff;overflow:hidden}
.ooh .tag{color:#fff}
.ooh .sub{color:rgba(255,255,255,.85);margin-top:22px}
.formats{list-style:none;margin:clamp(56px,8vw,100px) 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:2px solid rgba(255,255,255,.35)}
.formats li{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:clamp(18px,2vw,28px);letter-spacing:-.005em;padding:22px 16px 22px 0;border-bottom:2px solid rgba(255,255,255,.35);display:flex;flex-direction:column;gap:12px}
.formats li i{font-style:normal;font-family:var(--mono);font-weight:500;font-size:11px;letter-spacing:.14em;opacity:.7}
@media (max-width:760px){.formats{grid-template-columns:repeat(2,minmax(0,1fr))}}
.motto{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:clamp(28px,4.6vw,66px);line-height:1;letter-spacing:-.02em;margin:clamp(64px,9vw,120px) 0 40px}
.motto span{display:inline;background-image:linear-gradient(var(--teal),var(--teal));background-size:100% .16em;background-repeat:no-repeat;background-position:0 92%;padding-bottom:.04em}
.ooh .geo{position:absolute;right:-60px;top:70px;width:320px;opacity:.22;pointer-events:none}

/* 03 DIGITAL */
.dig .tag{color:var(--magenta)}
.dig .sub{margin-top:22px}
.net{margin:clamp(48px,7vw,90px) 0 clamp(40px,6vw,72px)}
.net .ln{stroke:var(--line);stroke-width:2;fill:none}
.net .flow{stroke:var(--magenta);stroke-width:2.5;fill:none;stroke-dasharray:6 14;animation:flow 2.4s linear infinite}
.net .flow.g{stroke:var(--teal);animation-duration:3s}
@keyframes flow{to{stroke-dashoffset:-40}}
.net text{font-family:var(--display);font-weight:900;text-transform:uppercase}
.net .pl{font-size:64px;letter-spacing:-1px;fill:var(--ink)}
.net .cap{font-family:var(--mono);font-weight:500;font-size:15px;letter-spacing:3px;fill:var(--ink-2)}
.net-m{display:none}
@media (max-width:700px){.net-d{display:none}.net-m{display:block}}
.paused .flow{animation-play-state:paused}
.verbs{text-transform:uppercase;display:flex;flex-wrap:wrap;gap:10px 28px;font-family:var(--mono);font-size:clamp(12px,1.2vw,14px);letter-spacing:.16em;font-weight:500;border-top:2px solid var(--ink);padding-top:22px}
.verbs span:nth-child(odd){color:var(--magenta)}

/* 04 ENCUESTAS */
.enc{background:var(--teal);color:var(--ink);overflow:hidden}
.enc .tag{color:var(--ink)}
.enc h2 .amp{color:#fff}
.enc .three{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:clamp(22px,2.6vw,36px);line-height:1.1;margin:30px 0 0}
.enc .three span{display:block}
.chain{list-style:none;margin:clamp(64px,9vw,120px) 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));position:relative}
.chain li{position:relative;padding-top:40px}
.chain li::before{content:"";position:absolute;top:8px;left:0;width:18px;height:18px;border-radius:50%;background:var(--ink);box-shadow:0 0 0 6px var(--teal)}
.chain li:last-child::before{background:#fff;box-shadow:0 0 0 6px var(--teal),0 0 0 8px var(--ink)}
.chain::before{content:"";position:absolute;top:16px;left:0;right:0;height:2px;background:var(--ink);transform-origin:left;transform:scaleX(var(--p,1));transition:transform 1.4s var(--ease)}
.js .chain:not(.in){--p:0}
.chain b{display:block;font-family:var(--display);font-weight:900;font-size:clamp(22px,2.8vw,40px);letter-spacing:-.015em;text-transform:uppercase;line-height:1}
.chain i{font-style:normal;font-family:var(--mono);font-size:11.5px;letter-spacing:.14em}
.chain .ar{position:absolute;top:2px;right:18px;font-family:var(--display);font-weight:900;font-size:22px}
@media (max-width:760px){
  .chain{grid-template-columns:minmax(0,1fr);gap:30px;padding-left:38px}
  .chain::before{top:0;bottom:0;left:8px;right:auto;width:2px;height:auto;transform-origin:top;transform:scaleY(var(--p,1))}
  .chain li{padding-top:0}
  .chain li::before{top:6px;left:-38px}
  .chain .ar{display:none}
}
.enc .geo{position:absolute;right:-40px;top:60px;width:300px;opacity:.35;pointer-events:none}

/* MANIFIESTO */
.mani{text-align:center}
.mani ol{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;align-items:center}
.mani li{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:clamp(46px,10vw,150px);line-height:.92;letter-spacing:-.035em}
.mani li.ar{font-size:clamp(28px,4vw,52px);color:var(--teal);line-height:1;padding:clamp(10px,1.6vw,22px) 0}
.mani li.last{color:var(--magenta)}

/* TRABAJO */
.work{border-top:1px solid var(--line)}
.work .head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;flex-wrap:wrap;margin-bottom:clamp(40px,6vw,72px)}
.work h2{font-size:clamp(40px,7.4vw,112px)}
.work .cats{font-family:var(--mono);font-size:12px;letter-spacing:.16em;color:var(--ink-2)}
.grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(10px,1.4vw,18px)}
.tile{aspect-ratio:1/1;border-radius:18px;background:#f6f4f5;display:grid;place-items:center;position:relative;overflow:hidden;text-decoration:none}
.tile.wide svg{position:absolute;right:6%;top:14%;width:52%}
.tile svg{width:46%;height:auto;transition:transform .6s var(--ease)}
.tile:hover svg{transform:rotate(-8deg) scale(1.06)}
.tile.mg{background:var(--magenta)}.tile.tl{background:var(--teal)}.tile.ik{background:var(--ink);color:#fff}
.tile.wide{grid-column:span 2;aspect-ratio:auto}
.tile .cap{position:absolute;left:22px;bottom:20px;right:22px;display:flex;justify-content:space-between;align-items:flex-end;gap:10px}
.tile .cap b{font-family:var(--display);font-weight:900;font-size:clamp(26px,3.2vw,46px);text-transform:uppercase;line-height:.9;letter-spacing:-.02em}
.tile .cap .lbl{color:var(--teal)}
.tile .corner{position:absolute;left:22px;top:20px;color:rgba(255,255,255,.6)}
@media (max-width:760px){.geo{display:none}.tile .cap{flex-direction:column;align-items:flex-start}.grid{grid-template-columns:repeat(2,minmax(0,1fr))}.tile.wide{grid-column:span 2;aspect-ratio:16/11}}

/* FINAL */
.final{text-align:center;padding-block:clamp(130px,20vw,280px)}
.final h2{font-size:clamp(54px,12.5vw,200px)}
.final p{font-size:clamp(18px,1.8vw,22px);color:var(--ink-2);margin:24px auto 40px}

/* FOOTER */
.ftr{border-top:1px solid var(--line);padding-block:40px 34px;font-size:14px}
.ftr .wrap{display:flex;justify-content:space-between;align-items:center;gap:22px;flex-wrap:wrap}
.ftr .soc{display:flex;gap:10px;font-family:var(--mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase}
.ftr .soc a{text-decoration:none}.ftr .soc a:hover{color:var(--magenta)}
.ftr .legal{display:flex;gap:18px;flex-wrap:wrap;color:var(--ink-2);font-size:13px}
.ftr .legal a{text-decoration:none}.ftr .legal a:hover{color:var(--ink)}
.ftr .mail{font-family:var(--mono);font-size:13px;color:var(--ink-2)}

/* CONTACTO */
.contact{padding-block:clamp(70px,10vw,140px)}
.contact h1{font-size:clamp(56px,12vw,190px)}
.contact .intro{font-size:clamp(18px,1.8vw,22px);color:var(--ink-2);margin:20px 0 clamp(40px,6vw,70px)}
.form{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px 32px;max-width:900px}
.form label{display:flex;flex-direction:column;gap:8px;font-family:var(--mono);font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;font-weight:500}
.form .full{grid-column:1/-1}
.form input,.form select,.form textarea{font:inherit;font-family:var(--body);font-size:18px;letter-spacing:0;text-transform:none;border:0;border-bottom:2px solid var(--ink);padding:10px 0;background:transparent;color:var(--ink);border-radius:0;-webkit-appearance:none;appearance:none}
.form select{background-image:linear-gradient(45deg,transparent 50%,var(--ink) 50%),linear-gradient(135deg,var(--ink) 50%,transparent 50%);background-position:calc(100% - 12px) 55%,calc(100% - 6px) 55%;background-size:6px 6px;background-repeat:no-repeat}
.form textarea{min-height:130px;resize:vertical}
.form input:focus,.form select:focus,.form textarea:focus{outline:0;border-bottom-color:var(--magenta)}
.form .chk{flex-direction:row;align-items:flex-start;gap:12px;font-family:var(--body);font-size:14px;letter-spacing:0;text-transform:none;font-weight:400;color:var(--ink-2)}
.form .chk input{width:20px;height:20px;border:2px solid var(--ink);border-radius:4px;padding:0;flex:none;margin-top:1px;cursor:pointer}
.form .chk input:checked{background:var(--magenta);border-color:var(--magenta);box-shadow:inset 0 0 0 3px #fff}
.form .send{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
@media (max-width:640px){.form{grid-template-columns:minmax(0,1fr)}}

/* LEGAL */
.legaltxt{padding-block:clamp(60px,8vw,110px);max-width:780px}
.legaltxt h1{font-size:clamp(44px,7vw,90px);margin-bottom:36px}
.legaltxt h2{font-family:var(--display);font-weight:900;font-size:22px;text-transform:uppercase;margin:36px 0 10px}
.legaltxt p,.legaltxt li{color:var(--ink-2)}
.fill{background:#fff3a8;padding:0 4px}

/* aparición */
.js .rv{opacity:0;transform:translateY(26px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .rv.in{opacity:1;transform:none}
.js .rv.d1{transition-delay:.1s}.js .rv.d2{transition-delay:.2s}.js .rv.d3{transition-delay:.3s}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .js .rv{opacity:1;transform:none}
  .wave .ring{opacity:.5}
}